This book is just so damn good! It’s simple to read. Extreme laymen like me should find no difficulty in understanding the concepts of this book. As the title hints, this one is centered around a set of simple strategies (called the “magic formula”) that helps investors beat the market. The author pulls no punches here — he readily admits the pros and cons of such a strategy and invites readers to try their hand at it, despite the fact that it doesn’t necessarily win all the time. Regardless, I shall still be a bit sceptic, since I haven’t gotten to apply this formula yet. Hence, I gave it one less star.

This is a fantastic read. It's short and succinct. I like that Joel uses humorous writing to make something accounting less boring.Forfatter kunne også spart seg for tiraden mot kvaliteten på det amerikanske skolesystemet og hva som kan gjøres for å bedre det. Det kommer litt utav det blå, og burde vært hagesakset ut. After some digging, I found that Joel has his own mutual fund with holdings chosen using the Magic Formula: https://www.google.com/finance?q=MUTF... Positivt: prinsippene er gode. Enkel og grei formel som bunner ut i at man skal kjøpe kvalitet til en billig penge, for så å vente til resten av tomsingene på markedet skjønner at aksjen er kvalitet. For det vil de skjønne, men det kan ta litt tid. Den er grei. this is a very fun, easy to follow book to have on your shelf and serve as a introduction to equities for one’s children. In a net shell, he is promoting a strategy he calls "Magic Formula Investing". Building on the time-tested strategies of Ben Graham and Warren Buffet, Joel tells us to invest in companies that return very high return on capital AND high profit per share.

I'm far from a financial expert (don't ask me about my own portfolio... I tend to leave money in CDs and mutual funds and forget about it). However, I have done a bit of reading, and know enough to smell BS or something that has the ring of truth. Negativt: en tredjedel uti boka var jeg lut lei av å høre de tre ordene "the magic formula". Halvveis uti boka var de tre ordene mitt personlige Vietnam, og mot slutten hadde jeg mer lyst til å hoppe utfor verandaen enn å høre de tre ordene én gang til. Jeg har ikke holdt tellinga, men min indre Lilli Bendriss sier meg at de tre ordene er nevnt ca. 4568 ganger ila. boka.Placed a pretty good foundation for what it means to buy businesses at bargain prices. Because you always hear about it but never actually know what criteria a business has to pass to be consider good while also being undervalued thus being sold at a bargain price. I tillegg er første del av boka litt dryg hvis man kjenner prinsippene rundt aksjehandel og markedspsykologien sånn noenlunde. Det er som å være ferdig med grunnskolen, og plutselig skal du tilbake til å høre på "Per har to epler. Så får han et eple til" osv.