Peanut Caramel Crisp Bars have been discontinued. However, we still have lots of other chocolatey treats to try," a spokesperson for the company, founded in Birmingham, said on the social media platform. Most Read

If the egg is found by a person under the age of 16 then their parent or legal guardian must claim the prize.

How many of the White Creme Eggs have been found so far?

Cadbury Creme Egg is one of the most iconic and well-known products in the Cadbury portfolio. We wanted to create a campaign that both honored the special heritage of the brand, whilst injecting some new energy into it,” said Lyndsey Homer, brand manager at Cadbury. There are almost 800 of the white chocolate treats hidden around the UK and only a few dozen will be available to find per week until Easter Sunday, April 21.

Creme Eggs are a childhood classic and a British institution. So we were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well-known chocolate advertising campaigns of recent times,” added Chris Birch, executive creative director at VCCP LondonLyndsey Homer, brand manager for Cadbury Creme Egg, said: “We were absolutely blown away by the response to our ‘How Do You Not Eat Yours?’ campaign last year. Our fans rose to the challenge of resisting the temptation of these delicious half-and-half Creme Eggs to win their prizes. To those who couldn’t resist – don’t worry! We’re giving you a second chance around this coming Easter!”