Jean Patou Joy Eau De Toilette Spray for Women 75 ml

Product Information

The press release was ecstatic. “Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits [bergamot and mandarin] in a vibrant smile. Warm and creamy sandalwood embraces us in softness.” That Dior needs to hire a good copywriter is obvious, but even more so the fact that besides the name, Dior also took the main idea of Jean Patou’s Joy, rose and jasmine. What would be the result, I wondered? Steele, Valerie, ed. (2010). The Berg companion to fashion. Oxford: Bloomsbury Academic. pp.553–555. ISBN 978-1-84788-563-0. Of course, there are many more perfumes from the house of Jean Patou that are wonderful, and you can even take a look at our article Best In Show Jean Patou Fragrances. Let's not forget 1000 (1972), Sublime (1992), and Patou For Ever, created by Jean Kerleo. But Joy is, or should be, considered an indelible cultural heritage of perfume history and French culture.

Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival " Chanel No. 5". [7] The result is that Dior Joy is Allure Lite. The rose and jasmine are folded into a sandalwood accord reminiscent of Chanel’s fragrance. From the top notes to the drydown, Joy follows the course of Allure, but in a softer, more transparent interpretation. The mandarin peel dusted with sugar, the rose blended with the lemony jasmine, a touch of apricot and orange blossom that melt into the sandalwood and custard-like vanilla. Even the same contrast between the sweet citrus and creamy woods is maintained. Far from commercial scents, Joy is an artisanal-fragrance intended to express the peak of years of refined sensory art by Jean Patou. It has been available in shops since 1930. This long-lasting parfum lasts throughout the day with just a few dabs since the percentage of essences is quite high. Most eaux de parfum have between 15-20%. Oriental-scents, such as this one, are indulgent and exotic, fusing aromas such as vanilla, musk and spices together and oftentimes featuring an amber accord. Add a Little Romance

Latest Tweets

What once was, no longer is. Unpopular opinion, as I’m thankful for being able to witness this fragrance, but it has no place on the fragrance shelves any longer. Adieu Sagesse, Que Sais-Je? - these two and Amour Amor were released at the same time; Patou's idea was that the light floral Amour Amour was suitable for blondes; the tart, spicy Adieu Sagesse for redheads, and the heavy floral Que Sais-Je? for brunettes All these, with the exception of Le Sien, were re-released during the 1980s (under the name Ma Collection), and were available until recently, all in a 50ml Eau de Toilette Spray, 75ml Eau de Toilette bottle, and 30ml pure perfume bottle, each with a unique art deco box. A Jean Patou silk scarf, printed in a pattern complementing that of the box was included with the pure perfume. Joy remains the world's second best-selling scent (the first is Chanel No. 5), Joy was created by Henri Alméras for Patou at the height of the Great Depression (1935) for Patou's former clients who could no longer afford his haute couture clothing line. So I am going to cover Joy. Joy as you all know is one of the brightest stars in the pantheon of scents, perhaps only second to Chanel No 5 in the public’s mind. Joy was famously “The Costliest Perfume in the World” but didn’t have the stamp of approval of Marilyn Monroe, who claimed it was all she wore to bed. Barbara Hutton wore Joy.

Joy” was voted “ Scent of the Century” by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival “Chanel No. 5”. It shows how deep this fragrance is connected to people’s consciousness. Therefore, there is only one JOY. You’ll find Joy’s iconic notes of jasmine and rose in Joy Forever, but the fragrance also features another pair of noble flowers: orange blossom and iris. Joy Forever has been refreshed with citrusy notes, a green pinch of galbanum and a fruity peach note. The perfume evolves towards a sweet, woodsy trail. Perfumer: Thomas Fontaine. Joy was different from the previous Patou perfumes. First of all, unlike all the precious releases from the house, this bottle was very simple, austere and geometric, much in sync with the Art Deco style, and following the footsteps of the hit of Chanel Nº5. Second, the composition was for all women, more universal and not directed at a specific skin color or a particular event. It was a simple name, but very meaningful for everyone, everywhere. Joy was also jumping in the floral rose-jasmine trend initiated with Chanel Nº5, but whereas Chanel's take depended on artificiality and illusions, Patou's approach was mainly about naturalness and tradition. We need to remember that in this beginning of the 20th century, another name was already world-wide famous: Paul Poiret. He was the ultimate reference for Couture. He was actually the first Couturier-Perfumer in history thanks to its “ Parfums de Rosine” line. The perfumes were elaborated with Rallet Laboratories in Grasse. The main perfumer was Henri Alméras. The after First World War brought tremendous financial difficulties for the Maison Paul Poiret. The future being complicated, Henri Alméras leaves Poiret and joins Jean Patou, a new couturier with great ambitions. After creating his haute couture line, Jean Patou created the perfume division helped by his brother-in-law Raymond Barbas and his first “nose” Henri Alméras. Adept of jasmine, the House has its own fields in Grasse, capital of perfume and is one of the largest consumers of this flower in the world. Historically, Jean Patou had wished to create a perfume intended for its most faithful customers, a gift to make them forget the difficult moments crossed during this dark period. He was talking about Joy. Today, this perfume has become the olfactory finery of luxury by excellence, a timeless significance of prestige and opulence. In Difficult Moments You Will Always Need Some Joy.

Something I was fearing has happened. The house of Jean Patou is now dead when it comes to fragrance production.... The acquisition of the brand by LVMH was the final sign that things were coming to an end, and when they released a perfume called Joy under the Dior umbrella, it was clear that nothing good was going to happen with the original Joy, launched by Jean Patou in 1930. Stewart, Mary Lynn (2008). Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939. JHU Press. p.209. ISBN 978-0-8018-8803-8. In 1925 Patou launched his perfume business with three fragrances created by Henri Alméras. [4] In 1928, Jean Patou created "Huile de Chaldée", the first sun tan lotion. Joy is a legendary perfume and timeless classic, one of the most beautiful and quintessential floral perfumes in modern perfume history. It appeared in 1929, in the post-secessionist period, at the time when no one expected such a fragrance, especially from the small fashion house Jean Patou. The great perfumes were the distinctiveness of the perfume giants, such as Coty and Guerlain, but that a creative individual in inspiring collaboration with a talented perfumers can create something that will not only equal but also beat all expectations and set standards, in a way heralded the current situation where we can expect tremendous things from tiny, but enthusiastic and talented niche brands. The Next Big Thing can no longer be found in large and luxurious perfumeries, but in a small, niche, art perfume shops that hide their magic away from public attention whose only amusement is what is trendy and what is not.

Henri Alméras, a perfumer that had worked before for Paul Poiret, was the creator of all the Patou perfumes that I've mentioned, as well as Chaldée, a fragrance that came to the world firstly as a scented tanning oil, and knew great success, especially in coastal places like Deauville and Monte-Carlo. The perfume branch of the Patou company was growing and it had subsidiaries in New York, as well as fields of roses and jasmine in Grasse, for it's own use in perfumes. "This control of every stage of production is another example of the care Jean Patou put into everything. It also reflects his fierce desire for independence, the better to run his house as he saw fit," references Emmanuelle Polle. Joy is composed primarily of a combination of jasmine and rose; 10,000 jasmine flowers and 28 dozen roses are required to create 30ml of the parfum, contributing to its high retail price. [4] Joy also contains other flowers such as ylang ylang, champak, and tuberose. Given its many ingredients, Joy does not smell like a specific flower. According to Luca Turin, "the whole point of its formula was to achieve the platonic idea of a flower, not one particular earthly manifestation." I am far from blaming those, but hey, why so? Why does Guerlain find a way to sustain old chaps of their line, why do they find ways to play with temporary withdrawals then reissues of the old gems, still insisting on their importance to the world?Evans, Caroline " Jean Patou’s American Mannequins: Early Fashion Shows and Modernism", in Modernism/modernity 15:2 (April 2008), pp. 243–263.

Jean Patou ( pronounced [ʒɑ̃ pa.tu]; 27 September 1887 – 8 March 1936) was a French fashion designer, and founder of the Jean Patou brand. The aura that was built around the Joy perfume was not just a matter of marketing, or at least not just marketing. Only the most selected and expensive natural ingredients were able to satisfy the taste of Jean Patou, but not in the way that some of the niche perfume houses today do, which rely exclusively on this aspect when speaking about the excellence of their products. For years Jean has been searching for the perfect formula, which will enchant the imagination of women and men throughout the Western world and provide them with – Joy. Similar efforts and aspirations that combine only natural and expensive ingredients, but in remarkable, unusual and inspired formulas can be found in the American niche of the perfume brand Parfums DelRae. Ready to experimement with something that will stand out? Try Jean Patou's niche fragrance. Jean Patou JoyIN my opinion, this is a case of a horrendous blunder while choosing the marketing team. This couldn't have happened, not with this brand. Imagine how many epigons of this wonderful original style are there on the market not even thinking of leaving their niche... Just because there are hot-shots in the gang who almost drill ways to impose their wits and glamour on the audience, not even bothering that there are better and more quality driven classics then their responsibility, which is probably the right path for any business, however... Jean Patou is a prestigious, historic luxury brand. "The costliest perfume in the world": Jean Patou himself already did the work for you! (ie. brand equity, market positioning). For the informed, Jean Patou stands up there with Chanel. Christian Dior was there too. Around when 'Christian Dior' rebranded to 'Dior', it adopted a mass marketing strategy. All good, but that left a gap in the LVMH prestige brand offerings. (Which seems to be partially filled by brand Exclusifs now.) It is true that - at the time (until about the early 1990's), "Joy de Patou" was the most expensive fragrance to buy (maybe not to produce though) in the world, but as the years went by, tons of other fragrances became much more expensive to buy than "Joy"... (I'm thinking here about these companies for instance , which sell their fragrances for a much more bigger prices than Patou...:Parfum de Nicolai, Comme des garçons, Montale, Amouage, Maison Martin Margiela, etc...