The vision in 2012 was to double the size of the business by 2020 and we nearly achieved that when the pandemic came along. Squashies has been transformational and is now our biggest brand and number one in the UK sugar confectionery (non-chocolate) sector.' Twenty per cent of Swizzels' output is exported. 'We have markets in Ireland, Germany, the Nordic countries, Austria, Switzerland, the Middle East, America, Canada...' Neither the Promoter, its employees or agents shall have any responsibility or liability for any of the following:

In 2013 One Direction teamed up with Swizzels to make One Direction Love Hearts with 30 themed messages chosen by Love Heart fans. My grandfather and the Matlow brothers thought it would be a better place to be than London for the duration of the war,' says Jeremy. 'But the company became so embedded in the community and so reliant on the local workforce we are still here, 83 years on, with 550 employees. I think we can say now the move is permanent.' The Swizzels story began 90 years ago in London, when David Dee, maker of fizzy tablets, joined forces with Alfred and Maurice Matlow, purveyors of jellies and chews. Our heritage is really important to us and is paramount if we ever need to change our recipes such as in 2008 when we removed artificial colours from our products. We take great care in sourcing ingredients that keep the taste of the products as people remember them. Our customers say our sweets taste just the way they always have.' d) Any third-party failure that results in the interruption or cancellation of the Competition and/or any Prize that may be associated with the Competition.

The production of a Love Heart with the embossed message and edible ink remains a secret and is unique to Swizzels Employees of Swizzels Matlow Limited or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition. The competition is open to residents of UK and ROI only. Please note that products and their ingredients can sometimes change. With this in mind, please always ensure that you read the label before consuming our products and never rely solely on the information provided here. My late father, Michael, took over in 1975 and ran the business with his brothers Anthony and Brian, alongside Trevor and Adrian Matlow, the sons of Alfred and Maurice,' says Jeremy, who became managing director in 2012.

The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

Sugar, Acidity Regulator (Malic Acid), Stearic Acid, Sodium Bicarbonate, Modified Starch, Magnesium Stearate, Anti-Caking Agent (Magnesium Carbonate), Flavourings, Colours (E163, E141, E100, E161b, E160c). Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. Over the years, the sweets have been customised for royal occasions such as weddings, jubilees, births and birthdays. The brand is now so iconic it is used on a range of other carefully selected products including Carex handwash, ice lollies, clothing, jigsaw puzzles and scented candles. 'It is a really recognisable product and we have refreshed the messages through the years to keep them relevant. People around the business often come up with the sayings and we always keep them child-friendly,' says Jeremy. I am a big fan of our products, especially Squashies, I probably eat them every day. They are on my desk, in fact, I have our sweets all over my office. They are a treat and we sell them as such but we have not changed the ingredients to make them less sweet because we believe keeping the taste is what customers want.

The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.Sugar, Acidity Regulator: Malic Acid; Stearic Acid, Sodium Bicarbonate, Modified Starch, Magnesium Stearate, Anti-caking Agent: Magnesium Carbonate; Flavourings, Colours: Anthocyanin, Copper Chlorophyllin, Curcumin, Lutein, Paprika. Suitable for In the 1970s Hippy Bits launched, similar to Love Hearts but with flower power style messages: ZEN, LOVE, POWER, GROOVY The promoter is: Swizzels Matlow Limited (company no 00562269) whose registered office is at Carlton House, Albion Road, New Mills, High Peak, Derbyshire, SK22 3HA. Customised Love Hearts were made for the 2008 wedding of Coleen and Wayne Rooney and Love Hearts can now be personalised as wedding favours, anniversary mementos and gifts Don’t be SCARED this Halloween. Be prepared with Swizzels! Discover all your favourites this spooky season.